iPulse experience Booklet
Headquartered in the UK, CyDen Ltd. pioneered the science of light-based aesthetics. RDA took the Intense Pulsed Light (IPL) technology platform and transformed it into the iPulse experience. We created the brand essence to be a unique, pampered, customized experience. Touch points and recommendations included Concierge Class customer care, support, and training, premium marketing programs and branded makeovers of treatment rooms. The brand experience stood for world-class care and unmatched satisfaction.