Financial Engines was co-founded in 1996 by Nobel Prize winner Dr. William F. Sharpe with the goal of offering individuals the same sophisticated retirement investing help previously only available to large institutions. RDA was selected to revise Financial Engines brand mark. We worked from a 3 page creative brief outing all the attributes of the mark. We reviewed the mark from a printing, aesthetic, and brand perspective. The final mark represents and reinforces the retirement help for life professional and caring tone.