Time for wine

Time for Wine, located in the resort area of Lake Tahoe, is a retail store catering to wine lovers. The new identity needed to cover all aspects of communications: stationary, signage, bottle tags, and clothing. The concept of a friendly, hand-crafted lettering style with an illustrative grape motif symbolize both the creative and relaxed atmosphere of the store. The elegant blind embossed grapes are a recurrent theme expressed in both two- and three-dimensional forms throughout the store.