Did You Know?
This Practice Enhancement Program was created for physicians to communicate with parents and children about Coblation Tonsillectomy.
We recommended a total solution including an introduction of "spokesperson" Toni Tonsil. The campaign included posters, patient brochure, activity book, animated DVD, binders, patient note pads, and a Toni Tonsil squeeze toy. The fun and informative package reinforces the clinical but non-harsh nature of the procedure.
The campaign communicates the positioning in a way that is uniquely engaging and instantly speaks to the target consumer.