Bioform Club Maui

Motivation!!! This campaign concentrated on BioForm's outside sales representatives to increase motivation for a 12 month sales period. We named it Club Maui because of the grand prize trip to Maui, Hawaii. Every quarter a new branded promotional package was sent to the sales team reinforcing Club Maui. The reps received an 8 page hand assembled booklet in a burlap pouch as their introduction to the campaign details.

Sales increased over 300% from the previous year.