The new brand had to portray Centor as an innovative, scalable, targeted business solution. The new identity was developed to meet both online and print applications. The easily recognizable concentric design, stylized arrows, and lime green palette is globally portable, very simple and modern. The identity draws its inspiration from today's high-velocity, business-to-business environment. The Centor mark has been applied to everything from folders, solution sheets, to its Web site.