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| BioForm Medical was renaming their global Radiance product. We collaborated with The Russel Mark Group and gave it the name Radiesse (associated with the original Radiance name) to reflect a natural and radiant nature. The simple yet elegant design is enhanced with a soft curving “r” descender to convey a feeling of cutting-edge innovation and biocompatibility. The brand identity is strong, global, and easily translated to any digital or print medium. |
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